Digital Content Strategist, Four Diamonds

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POSITION SPECIFICS

The Digital Content Strategist employs a variety of digital marketing, communications, and public relations strategies, including web, email, social media, news media, special events, and other methods. They research and translate various forms of subject matter to produce content for infographics, articles, newsletters, digital signage, and other internal or external communications. They participate in the planning of digital marketing and communications strategy, creating, conceptualizing, editing, implementing, and enhancing communications and content, including website updates, advertisements, articles, and feature stories.

Responsibilities:

• Execute and coordinate the production of digital marketing and promotional communications, including print, electronic, social media, new/emerging media, and other collateral.
• Design assets and collateral for Four Diamonds' needs across social media, print, and other platforms.
• Oversee the Four Diamonds Storefront, including order fulfillment, restocking, and new product design.
• Create content by writing copy, blogs, and graphic content, and posting it on social media profiles.
• Manage Four Diamonds' social media presence, create and schedule posts, respond to comments, and analyze performance metrics.
• Develop, implement, and manage paid advertising campaigns on social media platforms.
• Strategically use SEO keywords and phrases to structure social media campaigns.
• Produce engaging video reels to connect with the audience.
• Edit and proofread publications, including websites, advertisements, articles, brochures, feature stories, etc.
• Monitor news and media presence, track analytics of website and digital traffic.
• Ensure compliance with accessibility standards, contractual obligations, confidentiality and privacy policies, and style and standard guidelines.
• Plan and oversee the implementation of event promotions.
• Collaborate with agencies and other vendor partners on campaigns.
• Monitor and communicate the status of tactical campaign implementation with clients and management.
• Collaborate in the planning of digital marketing and communications strategy.

MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS

Four Diamonds is committed to conquering childhood cancer by supporting children treated at Penn State Health Children's Hospital and funding groundbreaking research helping kids around the globe. Since 1972, Four Diamonds has helped thousands of families by covering medical expenses and providing comprehensive support. Our community-driven efforts, including Penn State THON, Mini-THON and Team FTK have raised millions to advance cancer research and improve patient care. Join us in our mission to end childhood cancer and make a lasting impact-all For The Kids!

BACKGROUND CHECKS/CLEARANCES

SALARY & BENEFITS

Salary Structure - Information on Penn State's salary structure

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

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