Marketing and Communications Specialist, PSAA

The Pennsylvania State University
paid time off, sick time
United States, Pennsylvania, University Park
201 Old Main (Show on map)
May 19, 2025
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday. CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday. If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants. POSITION SPECIFICS The Penn State Alumni Association is seeking a Marketing Generalist to provide marketing and communication support to engage alumni, members, students, friends, parents, volunteers and other diverse audiences. The Alumni Association is committed to ensuring that diversity, equity, and inclusion are central to the success of a world-class research institution. We are dedicated to fostering institutional change required to realize a more socially just University and we value inclusion as a core strength and an essential element of our public service mission. The successful candidate will play a key role in executing marketing strategies that connect alumni to the University and to each other, provide valued services to members, and support the University's mission of teaching, research and service. Responsibilities include: Collaborate with teams on storytelling efforts, solicitation campaigns and event promotion. Create digital and print content to support marketing and awareness campaigns, including web pages and emails. Ability to produce visual content, including video, is a plus. Use association's communication platforms to implement email campaigns and engagement programs that motivate action. Gather and report on campaign metrics and relevant analytics. Write and edit content for awards programs, and other special initiatives including scripts, press releases, email content, social media content, web content and advertisements. Copyedit and proof draft marketing materials ensuring compliance with existing University editorial policies. Modify design files and resize art files as needed. Work with external vendors for printing, video production, photography and other needs This position requires a bachelor's degree and 1+ years of related experience, or an equivalent combination of education and experience. The successful candidates will understand various marketing channels and be able to work on cross-functional, fast-paced teams with multiple deadlines, stakeholders and complexity. Successful candidates will have experience in developing action-oriented marketing content and be skilled in using Microsoft Office/Office 365. Working knowledge of web-based marketing platforms (Salesforce Marketing Cloud, Marketo, Mailchimp, etc.), Adobe applications (InDesign, Photoshop), photography, video, and project management software preferred. MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS Bachelor's Degree 1+ years of relevant experience; or an equivalent combination of education and experience accepted Required Certifications: None BACKGROUND CHECKS/CLEARANCES Employment with the University will require successful completion of background check(s) in accordance with University policies. Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S. SALARY & BENEFITS The salary range for this position, including all possible grades, is $46,400.00 - $67,300.00. Salary Structure - Information on Penn State's salary structure Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page. CAMPUS SECURITY CRIME STATISTICS Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here. EEO IS THE LAW Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473. The Pennsylvania State University is committed to and accountable for advancing equity, respect, and belonging in all its forms. We embrace individual uniqueness, as well as a culture of belonging that supports both broad and specific equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university's teaching, research, and service mission. Federal Contractors Labor Law Poster PA State Labor Law Poster Penn State Policies Copyright Information Hotlines