New

Manager, Field Marketing

Red Bull North America
United States, Louisiana, New Orleans
May 15, 2025
The Field Marketing Manager (FMM) is responsible for establishing a strong local presence for Red Bull by aligning with global and national strategies and priorities. They develop robust networks with opinion leaders and key influencers both on social media and in offline settings. The FMM creates and executes marketing initiatives across the four main pillars of the marketing mix: Consumer Collecting, Sports, Culture, and Communications. They utilize opportunities in On Premise, Off Premise, and New Business environments while addressing local needs. FMMs embody our dedication to giving the global brand a local identity by crafting marketing plans based on consumer and product insights, and they guide their teams towards exceptional execution. The FMM works directly in the field to bring the brand to life in the local community. EXPERIENCE Your areas of knowledge and expertise that matter most for this role: 3+ min years marketing experience. People management experience with a proven track record in hiring, training, and motivating teams. Experience in working with commercial teams - general sales or trade marketing. Proven background in negotiation and management of budgets. A 'connector' who has excellent communication and networking skills, who can open doors and excite people for an idea. Strong leadership, planning and project management skills. A continual understanding of consumer trends and insights (digital, trends, University life, moving patterns), with a strong understanding of EPC culture in sports and culture in the region. A creative marketer with depth in brand understanding and innovation at the heart who puts new ideas into practice. Ability to multi-task and work in cross-functional teams with different objectives and personalities. Excellent communication skills, orally and in writing, including presenting and training abilities. Bachelor's degree or equivalent work experience Must be fluent in English, additional language skills an advantage Must have valid US driver's license Travel 50-60% Permanent Benefits eligible