Demand Generation Marketing Coordinator

We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

The Demand Generation Marketing Coordinator will work across our Foodservice group to execute high-touch demand generation campaigns that generate high-quality leads and improve conversion rates for our event sales teams.

You will be responsible for the overall execution of a sales marketing strategy, messaging and content that drives awareness, audience engagement and increases sales, including lead generation/nurture, pipeline progression, cross/upsell, and account-based marketing.

This position reports into the Demand Generation Marketing Manager and will support all leads and pipeline-related KPIs, monitoring progress to marketing-attributable revenue goals. The role requires extensive collaboration Sales, Brand and Event Marketers, and Senior Management, and you will play a key part in fulfilling the strategy for driving demand for the Informa Connect's Foodservice Group's portfolio brands.

• 1- 3 years' experience in marketing, ideally within a B2B media/digital or events landscape
  • Prior experience in Demand Generation, Sales Enablement preferred
  • Bachelors degree required, in Marketing or Business preferred.
• A "can-do" attitude, with a desire to extend existing skills and be a problem solver
• A mind that analyzes & seeks out opportunities and experiments with campaigns to continuously optimize conversions and improve the customer experience
• Demonstrable experience in marketing campaign management and a proven ability to influence cross-functional team and business owners to prioritize work
• Exemplary organizational and prioritization skills - project-oriented with an attention to detail
• Strong copywriting and grammar skills
• Proficient in Microsoft Office Suite, especially Excel
• Experience with Eloqua, SalesForce CRM preferred
• Travel < 10% per year
• Hybrid role - able to commute to the Chicago office minimum 3 days / week

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world
• This job ad will automatically expire on 05/29
• This role is paying between $60,000 - $65,000 per anum

We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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