Growth Marketing Specialist

About the Role

We're seeking a strategic, data-driven Growth Marketing Specialist to join our lifecycle marketing team on a contract basis. This role focuses on reactivation-bringing back customers who have disengaged-with smart, personalized marketing campaigns that span email, in-app messaging, and digital ads.

You'll collaborate cross-functionally with marketing, product, analytics, and engineering to develop and optimize multi-channel campaigns. If you love using automation platforms, analyzing campaign performance, and building processes that scale, this is your chance to make a measurable impact.

What You'll Do:

Execute lifecycle marketing strategies focused on reactivating small- and medium-sized business customers

• Build and launch high-impact email and digital campaigns using marketing automation tools
• Design, test, and iterate on campaigns using A/B and multivariate testing
• Collaborate with product, operations, data, and creative teams to refine messaging and target segmentation
• Analyze performance metrics (open/click/conversion rates) and translate insights into action
• Manage project timelines, QA workflows, and documentation updates

What We're Looking For:

• 2+ years of hands-on experience with complex email and marketing automation campaigns
• Familiarity with platforms like Braze, Iterable, Marketo, Salesforce Marketing Cloud, SendGrid, or similar
• Strong grasp of lifecycle marketing, CRM strategy, and customer segmentation
• Experience using reporting tools such as Tableau (SQL a plus)
• Organized, detail-oriented, and capable of managing multiple campaigns at once
• Bonus: experience in B2B marketing or multilingual campaign execution

Tools You Might Use Here:

Braze, Iterable, SendGrid, Marketo, Mailchimp, Tableau, Asana, Litmus, SQL, Airtable

Why Join Us:

This is a high-impact opportunity where your work directly supports customer growth and retention. You'll work with a talented, collaborative team in a fully remote environment, with flexibility and autonomy to bring your marketing ideas to life.

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Digital People is committed to providing equal employment opportunity for all persons regardless of race, color, religion (including religious dress and grooming practices), sex, sexual orientation, gender, gender identity, gender expression, age, marital status, national origin, ancestry, citizenship status, pregnancy, medical condition, genetic information, mental and physical disability, political affiliation, union membership, status as a parent, military or veteran status or other non-merit based factors. We will provide reasonable accommodations throughout the application, interviewing and employment process. If you require a reasonable accommodation, contact your local branch. Digital People is an E-Verify employer. This policy is applicable to all phases of the employment relationship, including hiring, transfers, promotions, training, terminations, working conditions, compensation, benefits, and other terms and conditions of employment.

All employees are directed to familiarize themselves with this policy and to act in accordance with it. All decisions with respect to employment matters and other phases of employer-temporary employee relationships will be in keeping with this policy and in accordance with all applicable laws and regulations.