Analyst - Agency/Marketing Analytics

Being good neighbors - helping people, investing in our communities, and making the world a better place - is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good!

The Marketing Campaign Analyst role will be embedded in multiple Marketing Campaign teams with a heavy focus on marketing and media measurement to drive desired business outcomes. Day to day, the focus will be on partnering with Campaign Managers to drive out analysis, measurement, and optimization of marketing investments across marketing channels. The analyst will be responsible for ensuring each assigned campaign team has the appropriate analytics support to make data-driven and data-supported decisions, including establishing measurement and monitoring plans, driving out testing & learning, and providing data and reporting.

Additional Information:

• Works with business partners to understand objectives and develops an analytic approach for creating actionable insights to inform decisions.
• Formulates hypotheses, gathers, and analyzes data, interprets results and their implications, and recommends next-step actions.
• Leverages profiling and segmentation techniques to identify attributes associated with sales performance and customer purchase/loyalty behaviors.
• Designs and deploys formal testing plans to assess and optimize marketing effectiveness.
• Analyzes business trends, market conditions, and the competitive landscape to guide strategic planning.
• Works with business partners to identify needs for predictive models and participates in model development and maintenance.
• Supports business partner's overall analytics needs through enterprise-wide collaboration to deliver a holistic view which leverages data and insights from the broader analytics community.
• Remains current on industry trends and brings forward opportunities for innovation.
• Proactively identifies opportunities for increasing efficiency and consistency within work processes.
• Identifies appropriate stakeholders and works collaboratively to encourage diverse perspectives.

An Ideal Candidate:

• Minimum of a completed bachelor's degree, degree in analytics-oriented discipline preferred (Marketing, Finance, Statistics, Business Analytics, etc.)
• Preferred 5+ years of professional experience in assessing marketing investment performance, specifically experience in media measurement (video, audio, social media advertising and engagement, etc.)
• Experience using analytics to improve engagement
• Experience in marketing measurement for both current and prospective customers
• Understanding of attribution methods and multi-touch attribution.
• Ability to speak fluently to marketing performance, gaps, and opportunities.
• Extremely articulate in written and oral formats
• Ability to collaborate and partner across a matrix organization
• Understanding of paid and organic media

Additional Skills:

• Ability to learn AWS Services (Athena, Redshift, Sagemaker) and Python for future state analytical need.
• Working knowledge of SAS and/or SQL is preferred.
• Focus will be working with Marketing Campaign Teams executing tactics for Cross Sell and/or Retention purposes.
• Consulting with Campaign Managers and other business partners for Marketing outcome measurement.
• Knowledge of Marketing principles and leveraging Marketing data to drive decision making.

Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!

• Potential starting salary range: $100,000 - $130,000
• Starting salary will be based on skills, background, and experience
• High end of the range limited to applicants with significant relevant experience
• Potential yearly incentive pay up to 15% of base salary

At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family!

• Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
• Stay Well! Focus on you and your family's health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
• Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
• Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
• Take a Little "You" Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
• Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
• Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.

Visit our State Farm Careers page for more information on our benefits, locations, and the hiring process of joining the State Farm team!

HYBRID: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.

REMOTE: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.

HUB LOCATIONS: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL

SPONSORSHIP: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.

For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.

For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

For Vermont candidates: Potential salary range: $90,600.00-175,000.00

For Colorado, Hawaii, Maryland, Washington State, and Washington D.C. candidates:

Potential salary range: $95,800.00-192,500.00

Application deadline is expected to close on 9/17/2024. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline. To submit an application, click "Apply" on the job listing page on the State Farm career site.
For California, New York, and Connecticut candidates:
Potential salary range: $95,800.00-$218,750.00
Potential yearly incentive pay: up to 15% of base salary
Competitive Benefits, including:
401k Plan
Health Insurance
Dental/Vision plans
Life Insurance
Paid Time Off
Annual Merit Increases
Tuition Reimbursement
Health Initiatives
For more details visit our benefits summary page

PI270532114