Marketing Analyst

What makes this role important at Ipsos:

We are seeking a highly creative and motivated Marketing Analyst to join our Creative Excellence team. This role offers an exciting opportunity to kickstart your B2B marketing career under the guidance of an experienced mentor. You will support marketing communications for a B2B audience, contributing to various initiatives and gaining valuable hands-on experience.

What you can expect to be doing:

• Content Creation and Asset Development: Develop engaging and informative content for various platforms, including social media, sales materials, website, and email campaigns. This includes blog posts, articles, infographics, videos, presentations, and other marketing collateral.
• Social Media Management: Support the planning, execution, and optimization of social media strategies across relevant platforms. Create engaging social media posts, monitor performance, and stay up-to-date on current social media trends.
• Sales and Marketing Material Support: Create and update sales materials such as presentations, case studies, product sheets, and proposals, ensuring they are aligned with brand guidelines and target audience needs.
• Event Management Support: Assist with the planning and execution of B2B marketing events, including conferences, webinars, and workshops. This includes managing event logistics, coordinating with vendors, and supporting on-site activities.
• Strategic Planning Support: Contribute to the development and implementation of marketing strategies, conducting market research, analyzing data, and identifying market trends and opportunities.
• Business Development Support: Assist the Business Development Lead with lead identification and direct email campaigns. Conduct desk research, analyze competitor activities, and identify potential leads.

This might be the job for you if you have:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Demonstrated experience in content creation, either personally (e.g., blog, portfolio) or professionally.
• Strong interest in B2B marketing and a desire to learn and grow in this field.
• Excellent written and verbal communication skills.
• Proficient in Microsoft Office Suite.
• Design skills and familiarity with graphic design tools (e.g., Adobe Creative Suite, Canva, video editing software)
• Experience with managing event logistics is a plus.
• Highly creative and innovative, with a passion for generating new ideas.
• Strong analytical skills and attention to detail.
• Ability to work independently and as part of a team.
• Excellent time management and organizational skills.
• Proactive and results-oriented.

If you don't meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you're applying to!

In accordance with NY/CO/CA/WA law, the estimated base salary for this role is $59,000-$65,000. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.

What's in it for you:

At Ipsos you'll experience an exceptional benefits package including generous PTO, healthcare plans, wellness benefits, a flexible workplace policy, and a strong collaborative culture. We also are committed to investing in the whole professional with career development opportunities aimed to build your personal career equity at Ipsos and beyond.

We believe that everyone plays a role in our positive workplace culture. At Ipsos, your voice is heard!

To find out more about all the great reasons to work at Ipsos, how we're making an impact around the world, and more about our benefits and employee programs, please visit:
Why Work at Ipsos | US

Commitment to Diversity

Ipsos recognizes the necessity of building an inclusive culture that values each employee's individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos' diverse employees who compile and analyze this data-they are the essence of who we are and what we do.

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.

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