Senior Marketing Strategy Associate

Location Designation:Hybrid - 3 days per week

Our New York Life culture has laid the foundation for over 180 years of commitment to our employees, agents, policy owners, and the communities where we live and work. Here you become a valued part of a welcoming, inclusive, and caring organization with a long-standing legacy in stability and growth. The strength revolves around our diversified, multi-dimensional business portfolio that goes beyond life insurance.

As a Fortune 100 company and industry leader, we provide an environment where you can explore your career ambitions, offering opportunities to tackle meaningful challenges and stretch your skills while balancing work and life priorities. You willbe part ofan inclusive teamguided by our belief to always be there for each other-providing the support and flexibilityto grow and reach new heights while making an impact in the lives of others.

You are our future, and we commit to investing in you accordingly.

This position involves a hybrid work schedule - working remotely: Monday & Friday / on site: Tuesday, Wednesday and Thursday.

Role Overview:

Direct mail plays a vital role within our marketing strategy, with a proven track record of delivering successful results. As a Senior Marketing Strategy Associate, you will be a part of the Direct Mail strategy from campaign development through execution and monitoring. This role necessitates a hard-working individual with analytical skills, attention to detail, and a continuous improvement mindset. Prior direct mail experience is helpful but not required. This is a unique opportunity to be a part of a small team doing big things.

What You'll Do:

* Manage Data-Driven Campaigns: Oversee the execution of Direct Mail campaigns throughout all stages, from strategic planning to production hand-off.
* Post-Campaign Analysis: Use critical thinking and analytics to drive post-campaign evaluations. Develop and present recommendations on performance trends and Test & Learn results.
* Insight Generation: Utilize various sources to derive insights and drive sales growth by interpreting data and presenting findings to marketing leadership.
* Planning and Forecasting: Assist with planning, forecasting, and variance analysis for Direct Mail and Print acquisition campaigns and strategic initiatives.
* Collaboration: Work closely with internal (Compliance, Production, Creative, Product Strategy) and external (Data, Agencies, and Print vendors) partners to understand business needs, ensure high execution quality, overcome challenges, and deliver results.
* Cross-Channel Marketing: Partner with Digital and Telesales teams on cross-channel marketing opportunities.
* Stakeholder Communication: Provide Mail Plan overviews in business forums and interact with NYLD leadership and external vendors.

What you'll bring:

* Educational Background: Bachelor's Degree in Marketing, Business Administration, Operations, Information Systems, or another quantitative field preferred.
* Experience: 3+ years of related experience required.
* Technical Skills: Strong quantitative skills, proficiency in Microsoft Office Suite, especially Microsoft Excel; Experience with Business Intelligence software (PowerBI, Tableau, MicroStrategy, etc.) is preferred.
* Analytical Skills: Requires a motivated professional with a passion for data and a high degree of intellectual curiosity. High degree of responsibility for analyzing data, and summarizing results.
* Strategic Decision-Making: Ability to navigate data and apply it to support valuable strategic decisions, driving growth and innovation in the channel.
* Problem-Solving: Ability to apply quantitative analysis and critical thinking to solve complex and time-sensitive issues, handling multiple priorities with minimal guidance.
* Database Knowledge: Understanding of database structure, queries, and reporting techniques; experience with SQL a plus
* Communication Skills: Excellent written and oral communication skills are required. This position provides information on timelines, deliverables, testing, and results to various stakeholders both inside and outside the organization.

This position involves a hybrid work schedule - working remotely: Monday & Friday / on site: Tuesday, Wednesday and Thursday.

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Pay Transparency

Salary Range:$75,000 - $95,000

Overtime eligible:Exempt

Discretionary bonus eligible:Yes

Sales bonus eligible:No

Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.

Our Benefits

We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work. Click here to discover more about our comprehensive benefit options or visit our NYL Benefits Site.

Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life's leadership in this space.

Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by theFoundation.We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.

Visit our LinkedIn to see how our employees and agents are leading the industry and impacting communities.

Visit our Newsroom to learn more about how our company is constantly evolving to meet our clients' and employees' needs.

Job Requisition ID:91877