New

Sr. Associate Brand Manager, Kettle

Campbell Soup Company
life insurance, paid time off, sick time, 401(k)
United States, New Jersey, Camden
1 Campbell Place (Show on map)
May 02, 2025
Since 1869 we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell's... Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell's offers unlimited sick time along with paid time off and holiday pay. If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell's has a variety of Employee Resource Groups (ERGs) to support employees. How you will make history here... You will shape the future of the Kettle Brand, crafting compelling innovation and consumer marketing briefs to drive the future growth of the brand. You will immerse yourself in consumer insights and market trends to uncover untapped opportunities and discover unique ways to position our brand in a fiercely competitive Salty Snacks category. Collaborating with cross-functional teams, you will influence product development, packaging innovations, and captivating storytelling that resonates with our diverse consumer base. You will thrive in a dynamic, fast-paced environment, where no two days are the same. Your passion for the snack industry and your ability to navigate complexity will be the driving force behind elevating the Kettle Brand to new heights of success. What you will do... Brand Strategy: Develop a strategic framework for the brand's growth plans over a 3-5 year period, ensuring a sufficient pipeline of products and initiatives. Continuously evolve and refine the brand's foundations to stay relevant and competitive in a highly competitive category. Business Planning: Work closely with cross-functional teams to create a pipeline of new products and platforms that align with the brand's strategic direction. Lead the monthly portfolio management review process for the Kettle Brand, providing updates on innovation pipeline sufficiency and project prioritization. Market and Competitor Analysis: Become an expert on the brand and its competitors, continuously monitoring the market landscape and identifying trends and opportunities to guide future plans. Data Synthesis and Decision-making: Gather and synthesize data from multiple sources to make informed decisions and recommendations for brand strategy and marketing initiatives. Partnering with Teams: Collaborate closely with cross-functional teams (sales, finance, integrated marketing, innovation, R&D) to develop best-in-class brand plans and drive seamless execution of new platforms and limited time offerings. Who will you work with... Kettle Brand Management Brand Innovation Integrated Marketing Brand Finance Sales Strategy R&D Teams What you will bring to the table... (Must Have) Bachelor's degree in Marketing, Business Administration, or a related field. Minimum 3 years of proven experience in brand management, strategic marketing, and project management. Relevant industry experience, preferable in food and/or consumer goods is strongly preferred. Strong communication, presentation, and negotiation skills to have an ability to inform, influence and collaborate work with cross functional internal stakeholders. Strong creative thinking with demonstrated ability to build activations with creative, digital, social, public relations, and media agency partners. Ability to effectively prioritize and execute tasks within tight timeframes and deadlines in a dynamic everchanging working environment. Excellent analytical skills and business/financial acumen. Results-oriented mindset with a track record of achieving an exceeding strategic business goals. Forward-thinking, results-driven marketing professional who thrives in a fast-paced environment. It would be great if you have... (Nice to Have) MBA strongly preferred Food and beverage and/or consumer goods (CPG) CPG experience strongly preferred Compensation and Benefits: The target base salary range for this full-time, salaried position is between $115,300-$165,700 Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package. The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.