Assistant Director of Marketing

Located in North Carolina's third largest city, UNC Greensboro is among the most diverse, learner-centered public research universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 areas of undergraduate and over 200 areas of graduate study. UNCG continues to be recognized nationally for academic excellence, access, and affordability. UNCG is ranked No. 1 most affordable institution in North Carolina for net cost by the N.Y. Times and No. 1 in North Carolina for social mobility by The Wall Street Journal - helping first-generation and lower-income students find paths to prosperity. Designated an Innovation and Economic Prosperity University by the Association of Public and Land-grant Universities, UNCG is a community-engaged research institution with a portfolio of more than $67M in research and creative activity. The University's 2,600 staff help create an annual economic impact for the Piedmont Triad region in excess of $1B.

In the Bryan School of Business & Economics, we create and disseminate knowledge about the theory and practice of business. In addition to our courses and research, we accomplish this through hands-on projects, global experiences, and outreach to the community. Our work produces principled leaders and exceptional problem solvers who have a global perspective, an innovative mindset, a broad understanding of sustainability, and a commitment to improve the organizations in which they work and the communities in which they live.

The Assistant Director of Marketing is responsible for driving new student enrollment, current student engagement and success, and brand/reputation building with key external constituents (employers, alumni, donors, and AACSB). Under the supervision of the Bryan School's Assistant Dean of External Affairs, the position will be responsible for leading the overall Bryan School marketing strategy, planning, and execution. The general areas of focus for this position will include paid advertising campaigns, social media and email marketing, signature publications, and event promotions. The Assistant Director of Marketing produces and leverages marketing performance metrics to inform and improve marketing strategy and tactics. The position oversees and contributes to creative development and content creation with a strong focus on writing. The Assistant Director of Marketing will be responsible for staff supervision, making recommendations and decisions on allocation of budgetary resources, and managing partnerships with university stakeholders and 3rd party vendors.

For consideration, candidates should upload:

Applicants are required to upload a list of references of at least three (3) professional references that includes: