Data Analyst, Content Strategy

The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiasednews in all formats and the essential provider of the technology and services vital to the news business. More than half the world's population sees AP journalism every day.

The Associated Press seeks a Data Analyst to join our expanding Business Intelligence team. The Content Strategy Data Analyst will collaborate with various teams across the organization to collect, analyze, and interpret data to inform editorial and operational strategies. The analyst will work closely with editorial, product, and sales teams to leverage content performance metrics and market trends to enhance customer engagement, optimize content creation and distribution, and identify key opportunities. The ideal candidate will have a strong analytical background, a passion for media and journalism, and the ability to translate complex data into actionable insights that drive content strategy.

In this newly created role, you will play a key part in shaping best practices, advancing our analytics capabilities, and driving business outcomes, all while collaborating with talented colleagues to support strategic goals through data-driven insights.

This is a hybrid role based in AP's New York, NY or Washington DC offices.

Key Responsibilities:

* Collaborate with business stakeholders to understand the business problems they are trying to address and develop data-driven solutions

* Analyze content performance across various distribution channels to assess engagement, reach, and impact.

* Identify high-performing content and customer behavior patterns to inform content creation and products.

* Normalize and groom data from multiple and inconsistent sources to prepare it for analysis

* Develop internal benchmarks and KPIs

* Develop clear, concise reports and visualizations that present complex data in an easily understandable format for non-technical stakeholders.

* Create and maintain dashboards that track key content metrics and provide regular updates on content performance and success of content initiatives.

* Serve as the go-to expert for editorial metrics

Qualifications:

* Minimum 3+ years of experience in business intelligence, data analysis, or a related role

* Passion for problem-solving and a strong sense of curiosity

* Experience analyzing large and diverse data sets to develop fact-driven plans and decisions

* Experience transforming data into clear narratives and actionable insight

* Ability to tailor communication style and presentations to different audiences

* Ability to think creatively to solve complex problems

* Ability to work independently and collaborate across multiple teams

* Skilled in data manipulation with SQL and Python/R

* Experience with data visualization tools (e.g., Tableau, PowerBi, R Shiny)

* Expert Microsoft Excel skills along with proficiency in the full Microsoft Office Suite

Salary & Benefits:The anticipated salary range for this position is $85,000 - $100,000, contingent on experience and other job-related factors.

The Associated Press offers comprehensive benefits which include:

• Competitive medical, dental and vision coverage
• Retirement benefits
• Company paid life insurance
• Paid vacation and sick days
• Paid parental leave for any new parent
• Mental health resources

Applicants are encouraged to include a cover letter with their application.

Application Deadline: May 27, 2025 @ 11:59PM EST

AP seeks to build an inclusive organization grounded in respect for differences. We support all aspects of diversity and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, marital status, national origin, age, sexual orientation, gender identity, disability, status as a veteran, or other characteristic protected by law. We encourage members of historically underrepresented communities, including women and BIPOC, to apply.